Categories


Artificial Intelligence

Artificial Intelligence
Artificial Intelligence

AI-01: Artificial Intelligence
Early Bird Fee: $90.00

AI-generated designs created for advertisements that are relevant, engaging, and visually appealing but also enhance the overall consumer experience.
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Design

Design
Branding

DE-01: Logo
Early Bird Fee: $90.00

A static or dynamic graphic image that identifies a company or product while also communicating the brand.
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DE-02: Branded Item
Early Bird Fee: $90.00

A single element of a brand identity system, such as letterhead, a business card or other collateral.
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DE-03: Identity System
Early Bird Fee: $90.00

3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)
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Design
Editorial

DE-04: Books
Early Bird Fee: $90.00

Overall design for a commercially available book or series of books.
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DE-05: Magazine
Early Bird Fee: $90.00

Overall design for a commercially available magazine or newspaper.
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DE-06: Digital Publications
Early Bird Fee: $90.00

Overall layout design and functionality of e-books, digital magazines and catalogues.
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Design
Typography

DE-07: Typeface Design
Early Bird Fee: $90.00

A new font or family of fonts.
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Design
Promotional

DE-08: Posters
Early Bird Fee: $90.00

A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.
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DE-09: Booklets & Brochures
Early Bird Fee: $90.00

Communications in the form of a booklet, brochure, catalogue, or other bound printed material.
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DE-10: Collateral Items
Early Bird Fee: $90.00

Physical items created for a brand with the goal of promoting a Images for judging product or service.
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Design
Packaging

DE-11: Packaging
Early Bird Fee: $90.00

Packaging for a commercially available, limited-distribution or limited-edition product or line of products.
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Design
Experiential / Environmental

DE-12: Out of Home
Early Bird Fee: $90.00

A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.
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Design
Craft

DE-13: Art Direction
Early Bird Fee: $90.00

Communication of the overall visual appearance of a work or works.
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DE-14: Illustration
Early Bird Fee: $90.00

Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
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DE-15: Photography
Early Bird Fee: $90.00

Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
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DE-16: Animation
Early Bird Fee: $90.00

Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
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DE-17: Printing & Paper Craft
Early Bird Fee: $90.00

Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).
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Direct Marketing

Direct Marketing
Physical Items

DM-01: Physical Items
Early Bird Fee: $90.00

A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
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Direct Marketing
Email & Newsletters

DM-02: Email & Newsletters
Early Bird Fee: $90.00

The use of email communications as a tool for direct contact with a brand.
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Direct Marketing
Craft

DM-03: Art Direction
Early Bird Fee: $90.00

Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.
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DM-04: Writing
Early Bird Fee: $90.00

Writing in a direct marketing piece or campaign.
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DM-05: Printing & Production
Early Bird Fee: $90.00

Specialized printing or production techniques applied to a physical direct marketing piece or campaign
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DM-06: Data-Driven Personalization
Early Bird Fee: $90.00

Use of a specific data set to personalize advertising in a direct marketing piece or campaign.
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Integrated

Integrated
Integrated Branding Campaign

IG-01: Integrated Branding Campaign
Early Bird Fee: $90.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
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Integrated
Brand Transformation

IG-02: Brand Transformation
Early Bird Fee: $90.00

An integrated campaign restructuring a brand
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Integrated
Co-Promotions

IG-03: Co-Promotions
Early Bird Fee: $90.00

Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.
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Interactive, Online & Mobile

Interactive, Online & Mobile
Websites

IN-01: Websites
Early Bird Fee: $90.00

A website, microsite, or webpage created to promote a brand, product, or service.
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IN-02: Websites - Utility
Early Bird Fee: $90.00

A branded online tool or website that facilitates a useful function for the user.
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IN-03: Websites - E-Commerce
Early Bird Fee: $90.00

A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
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Interactive, Online & Mobile
Applications

IN-04: Applications
Early Bird Fee: $90.00

A mobile application created to promote a brand, product, or service.
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Interactive, Online & Mobile
Online Advertising

IN-05: Native Ads
Early Bird Fee: $90.00

Online advertisements that match the appearance and function of the platform in which they appear.
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Interactive, Online & Mobile
Gaming

IN-06: Branded Games
Early Bird Fee: $90.00

Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
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Interactive, Online & Mobile
Digital Experiential & Immersive

IN-07: Interactive Installations
Early Bird Fee: $90.00

A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.
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IN-08: Augmented, Virtual & Mixed Reality
Early Bird Fee: $90.00

Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
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Interactive, Online & Mobile
Craft

IN-09: Art Direction
Early Bird Fee: $90.00

Communication of the overall visual appearance of an interactive piece or campaign.
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IN-10: Writing
Early Bird Fee: $90.00

Writing in an interactive piece or campaign.
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Moving Image

Moving Image
Television, VOD & Online Video

MI-01: Television, VOD & Online Video - Single
Early Bird Fee: $90.00

A commercial spot airing on television, video-on-demand, or online platforms.
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MI-02: Television, VOD & Online Video - Campaign
Early Bird Fee: $90.00

A campaign of 3-5 commercial spots airing on television, video-on-demand, or online platforms.
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MI-03: Pre-Roll
Early Bird Fee: $90.00

An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
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Moving Image
Craft

MI-04: Direction
Early Bird Fee: $90.00

Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-05: Writing
Early Bird Fee: $90.00

Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-06: Editing
Early Bird Fee: $90.00

Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-07: Cinematography
Early Bird Fee: $90.00

Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-08: Animation
Early Bird Fee: $90.00

Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-09: Visual Effects
Early Bird Fee: $90.00

Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-10: Sound Design
Early Bird Fee: $90.00

Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
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MI-11: Use of Music
Early Bird Fee: $90.00

Use of original music or adaptation of licensed music in commercial spots or branded content videos. Includes television, cinema, digital games, or online.
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Radio & Audio

Radio & Audio
Broadcast

RA-01: Broadcast - Single
Early Bird Fee: $90.00

A commercial spot broadcast over national, regional, or satellite radio stations.
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RA-02: Broadcast - Campaign
Early Bird Fee: $90.00

A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
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Radio & Audio
Online

RA-03: Streaming Audio
Early Bird Fee: $90.00

Commercial spots broadcast over an internet radio station or platform.
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RA-04: Branded Podcast
Early Bird Fee: $90.00

A single or episodic podcast that integrates a brand into its content.
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Radio & Audio
Custom Content

RA-05: Custom Content
Early Bird Fee: $90.00

Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
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Radio & Audio
Experiential Radio & Audio

RA-06: Experiential Radio & Audio
Early Bird Fee: $90.00

Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
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Radio & Audio
Craft

RA-07: Writing
Early Bird Fee: $90.00

Writing of a single or series of 3-5 audio-based pieces.
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RA-08: Sound Design
Early Bird Fee: $90.00

Sound design of audio-based pieces.
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RA-09: Use of Music
Early Bird Fee: $90.00

Use of original or adapted music in audio-based pieces.
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Social Media

Social Media
Social Channel

SM-01: Social Channel
Early Bird Fee: $90.00

A brand's overall presence on a social network, utilizing that particular network's specific functionalities or strengths.
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Social Media
Social Post

SM-02: Social Post - Single
Early Bird Fee: $90.00

A single branded post on a social network, utilizing that particular network's specific functionalities or strengths.
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SM-03: Social Post - Campaign
Early Bird Fee: $90.00

A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.
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SM-04: Real-time Response
Early Bird Fee: $90.00

The use of real-time information to create brand-centric messaging or to react to current events.
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Social Media
Livestream

SM-05: Livestream
Early Bird Fee: $90.00

An online video that documents a brand.
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Social Media
Social Engagement

SM-06: Community Building
Early Bird Fee: $90.00

Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.
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SM-07: Stunts & Activations
Early Bird Fee: $90.00

A real-world stunt or activation intended to trigger social media response and interaction.
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Social Media
Craft

SM-08: Writing
Early Bird Fee: $90.00

Exemplary writing applied to a social media post or campaign.
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SM-09: Use of Visuals
Early Bird Fee: $90.00

Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.
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Student

Student
Student

ST-01: Student - Single
Regular Entry Fee: $20.00

The best single execution of an idea. Work may only be entered once as either a single entry OR as a campaign in appropriate category.
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ST-02: Student - Campaign
Regular Entry Fee: $20.00

The best concept across at least 3 executions and/or media. Work may only be entered once as either a campaign OR as a single entry in appropriate category.
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