Direct Marketing
Physical Items
F01. Physical Items - $85 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
F07. Email & Newsletters - $85 USD
The use of email communications as a tool for direct contact with a brand
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Craft
F14. Art Direction - $85 USD
Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.
F15. Writing - $85 USD
Writing in a direct marketing piece or campaign.
F16. Printing / Production - $85 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign
F18. Data-Driven Personalization - $85 USD
Use of a specific data set to personalize advertising in a direct marketing piece or campaign.
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Design
Branding
D01. Logo - $85 USD
A static or dynamic graphic image that identifies a company or product while also communicating the brand.
D02. Branded Item - $85 USD
A single element of a brand identity system, such as letterhead, a business card or other collateral.
D03. Identity System - $85 USD
3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)
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Editorial
D07. Books - $85 USD
Overall design for a commercially available book or series of books.
D08. Magazine - $85 USD
Overall design for a commercially available magazine or newspaper.
D09. Digital Publications - $85 USD
Overall layout design and functionality of e-books, digital magazines and catalogues.
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Typography
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Promotional
D13. Posters - $85 USD
A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.
D17. Booklets & Brochures - $85 USD
Communications in the form of a booklet, brochure, catalogue, or other bound printed material.
D18. Collateral Items - $85 USD
Physical items created for a brand with the goal of promoting a Images for judging product or service.
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Packaging
D19. Packaging - $85 USD
Packaging for a commercially available, limited-distribution or limited-edition product or line of products.
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Experiential / Environmental
D23. Out of Home - $85 USD
A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.
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Craft
D31. Art Direction - $85 USD
Communication of the overall visual appearance of a work or works.
D32. Illustration - $85 USD
Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
D33. Photography - $85 USD
Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
D34. Animation - $85 USD
Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
D35. Printing & Paper Craft - $85 USD
Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).
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Interactive, Online & Mobile
Websites
M01. Websites - $85 USD
A website, microsite, or webpage created to promote a brand, product, or service.
M02. Utility - $85 USD
A branded online tool or website that facilitates a useful function for the user.
M03. E-Commerce - $85 USD
A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
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Online Advertising
M04. Native Ads - $85 USD
Online advertisements that match the appearance and function of the platform in which they appear.
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Gaming
M15. Branded Games - $85 USD
Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
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Craft
M16. Art Direction - $85 USD
Communication of the overall visual appearance of an interactive piece or campaign.
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Applications
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Digital Experiential & Immersive
N11. Interactive Installations - $85 USD
A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.
N12. Augmented, Virtual & Mixed Reality - $85 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
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Integrated
Integrated Campaigns
K01. Integrated Branding - $85 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
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Brand Transformation
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Co-Promotions
K04. Co-Promotions - $85 USD
Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.
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Moving Image
Television, VOD, Online Films & Video
H01. Single - $85 USD
A commercial spot airing on television or video-on-demand platforms.
H02. Campaign - $85 USD
A campaign of 3-5 commercial spots airing on television (3 images of each video) or video-on-demand platforms.
H11. Pre-Roll - $85 USD
An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
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Craft
P01. Direction - $85 USD
Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.
P03. Writing - $85 USD
Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P05. Editing - $85 USD
Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P07. Cinematography - $85 USD
Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P09. Animation - $85 USD
Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P12. Visual Effects - $85 USD
Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P14. Sound Design - $85 USD
Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
P16. Use of Music - $85 USD
Use of original music or adaptation of licensed music commercial spots or branded content videos. Includes television, cinema, digital games, or online.
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Print & Outdoor
Publishing
R01. Print Media - Single - $85 USD
A single newspaper or magazine advertisement to promote a product, service, or message. Full page, spread, or small space may be entered here.
R02. Print Media - Campaign - $85 USD
A campaign of 3-5 newspaper or magazine advertisements to promote a product, service, or message. Full page, spread, or small space may be entered here.
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Promotional / Collateral
R06. Posters - Single - $85 USD
A single poster advertisement to promote a product, service, or message. Includes guerilla postings.
R07. Posters - Campaign - $85 USD
A campaign of 3-5 poster advertisements to promote a product, service, or message. Includes guerilla postings.
R08. Promotional Items - $85 USD
Physical items created for a brand to promote a product, Images for judging service, or message.
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Out-of-Home
R09. P.O.P. & In-store - $85 USD
A single or campaign of poster(s), shelf banner(s), 3D display(s), or other promotion placed in-store or at point-of-sale.
R11. Billboards & Transit - $85 USD
A single or campaign static advertisement(s) which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports.
R13. Dynamic Billboards & Transit - $85 USD
Advertising which incorporates digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
R14. Experiential & Installations - $85 USD
A single piece or campaign of immersive advertising. Includes kiosks, street furniture, live experiences, trade show booths, pop-ups, and furniture, live experiences, trade show booths, pop-ups, and constructed public environments.
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Craft
R19. Writing - $85 USD
Writing in a print or out-of-home piece or campaign.
R20. Illustration - $85 USD
Illustration within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
R21. Photography - $85 USD
Photography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
R22. Typography - $85 USD
Use of typography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
R23. Printing & Production - $85 USD
Specialized printing or production techniques applied to a print or out-of-home piece or campaign.
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Radio & Audio
Broadcast
T01. Single - $85 USD
A commercial spot broadcast over national, regional, or satellite radio stations.
T02. Campaign - $85 USD
A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
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Online
T03. Streaming Audio - $85 USD
Commercial spots broadcast over an internet radio station or platform.
T04. Branded Podcast - $85 USD
A single or episodic podcast that integrates a brand into its content.
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Custom Content
T05. Custom Content - $85 USD
Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
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Experiential Radio & Audio
T06. Experiential Radio & Audio - $85 USD
Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
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Craft
T07. Writing - $85 USD
Writing of a single or series of 3-5 audio-based pieces.
T10. Use of Music - $85 USD
Use of original or adapted music in audio-based pieces.
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Social Media
Social Channel
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Social Post
V02. Single - $85 USD
A single branded post on a social network, utilizing that A single branded post on a social network, utilizing that particular network
V03. Campaign - $85 USD
A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.
V04. Real-time Response - $85 USD
The use of real-time information to create brand-centric messaging or to react to current events.
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Livestream
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Social Engagement
V07. Community Building - $85 USD
Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.
V08. Stunts & Activations - $85 USD
A real-world stunt or activation intended to trigger social media response and interaction.
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Craft
V09. Writing - $85 USD
Exemplary writing applied to a social media post or campaign.
V10. Use of Visuals - $85 USD
Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.
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