Categories


Artificial Intelligence

Artificial Intelligence
Artificial Intelligence

AI-01: Artificial Intelligence
Entry Fee: $100.00

AI-generated designs created for advertisements that are relevant, engaging, and visually appealing but also enhance the overall consumer experience.

Design

Design
Branding

DE-01: Logo
Entry Fee: $100.00

A static or dynamic graphic image that identifies a company or product while also communicating the brand.

DE-02: Branded Item
Entry Fee: $100.00

A single element of a brand identity system, such as letterhead, a business card or other collateral.

DE-03: Identity System
Entry Fee: $100.00

3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)
Design
Editorial

DE-04: Books
Entry Fee: $100.00

Overall design for a commercially available book or series of books.

DE-05: Magazine
Entry Fee: $100.00

Overall design for a commercially available magazine or newspaper.

DE-06: Digital Publications
Entry Fee: $100.00

Overall layout design and functionality of e-books, digital magazines and catalogues.
Design
Typography

DE-07: Typeface Design
Entry Fee: $100.00

A new font or family of fonts.
Design
Promotional

DE-08: Posters
Entry Fee: $100.00

A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.

DE-09: Booklets & Brochures
Entry Fee: $100.00

Communications in the form of a booklet, brochure, catalogue, or other bound printed material.

DE-10: Collateral Items
Entry Fee: $100.00

Physical items created for a brand with the goal of promoting a Images for judging product or service.
Design
Packaging

DE-11: Packaging
Entry Fee: $100.00

Packaging for a commercially available, limited-distribution or limited-edition product or line of products.
Design
Experiential / Environmental

DE-12: Out of Home
Entry Fee: $100.00

A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.
Design
Craft

DE-13: Art Direction
Entry Fee: $100.00

Communication of the overall visual appearance of a work or works.

DE-14: Illustration
Entry Fee: $100.00

Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-15: Photography
Entry Fee: $100.00

Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-16: Animation
Entry Fee: $100.00

Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-17: Printing & Paper Craft
Entry Fee: $100.00

Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).

Direct Marketing

Direct Marketing
Physical Items

DM-01: Physical Items
Entry Fee: $100.00

A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
Direct Marketing
Email & Newsletters

DM-02: Email & Newsletters
Entry Fee: $100.00

The use of email communications as a tool for direct contact with a brand.
Direct Marketing
Craft

DM-03: Art Direction
Entry Fee: $100.00

Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.

DM-04: Writing
Entry Fee: $100.00

Writing in a direct marketing piece or campaign.

DM-05: Printing & Production
Entry Fee: $100.00

Specialized printing or production techniques applied to a physical direct marketing piece or campaign

DM-06: Data-Driven Personalization
Entry Fee: $100.00

Use of a specific data set to personalize advertising in a direct marketing piece or campaign.

Integrated

Integrated
Integrated Branding Campaign

IG-01: Integrated Branding Campaign
Entry Fee: $100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
Integrated
Brand Transformation

IG-02: Brand Transformation
Entry Fee: $100.00

An integrated campaign restructuring a brand
Integrated
Co-Promotions

IG-03: Co-Promotions
Entry Fee: $100.00

Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.

Interactive, Online & Mobile

Interactive, Online & Mobile
Websites

IN-01: Websites
Entry Fee: $100.00

A website, microsite, or webpage created to promote a brand, product, or service.

IN-02: Websites - Utility
Entry Fee: $100.00

A branded online tool or website that facilitates a useful function for the user.

IN-03: Websites - E-Commerce
Entry Fee: $100.00

A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
Interactive, Online & Mobile
Applications

IN-04: Applications
Entry Fee: $100.00

A mobile application created to promote a brand, product, or service.
Interactive, Online & Mobile
Online Advertising

IN-05: Native Ads
Entry Fee: $100.00

Online advertisements that match the appearance and function of the platform in which they appear.
Interactive, Online & Mobile
Gaming

IN-06: Branded Games
Entry Fee: $100.00

Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
Interactive, Online & Mobile
Digital Experiential & Immersive

IN-07: Interactive Installations
Entry Fee: $100.00

A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.

IN-08: Augmented, Virtual & Mixed Reality
Entry Fee: $100.00

Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
Interactive, Online & Mobile
Craft

IN-09: Art Direction
Entry Fee: $100.00

Communication of the overall visual appearance of an interactive piece or campaign.

IN-10: Writing
Entry Fee: $100.00

Writing in an interactive piece or campaign.

Moving Image

Moving Image
Television, VOD & Online Video

MI-01: Television, VOD & Online Video - Single
Entry Fee: $100.00

A commercial spot airing on television, video-on-demand, or online platforms.

MI-02: Television, VOD & Online Video - Campaign
Entry Fee: $100.00

A campaign of 3-5 commercial spots airing on television, video-on-demand, or online platforms.

MI-03: Pre-Roll
Entry Fee: $100.00

An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
Moving Image
Craft

MI-04: Direction
Entry Fee: $100.00

Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.

MI-05: Writing
Entry Fee: $100.00

Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-06: Editing
Entry Fee: $100.00

Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-07: Cinematography
Entry Fee: $100.00

Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-08: Animation
Entry Fee: $100.00

Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-09: Visual Effects
Entry Fee: $100.00

Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-10: Sound Design
Entry Fee: $100.00

Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-11: Use of Music
Entry Fee: $100.00

Use of original music or adaptation of licensed music in commercial spots or branded content videos. Includes television, cinema, digital games, or online.

Print & Outdoor


Radio & Audio

Radio & Audio
Broadcast

RA-01: Broadcast - Single
Entry Fee: $100.00

A commercial spot broadcast over national, regional, or satellite radio stations.

RA-02: Broadcast - Campaign
Entry Fee: $100.00

A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
Radio & Audio
Online

RA-03: Streaming Audio
Entry Fee: $100.00

Commercial spots broadcast over an internet radio station or platform.

RA-04: Branded Podcast
Entry Fee: $100.00

A single or episodic podcast that integrates a brand into its content.
Radio & Audio
Custom Content

RA-05: Custom Content
Entry Fee: $100.00

Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
Radio & Audio
Experiential Radio & Audio

RA-06: Experiential Radio & Audio
Entry Fee: $100.00

Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Radio & Audio
Craft

RA-07: Writing
Entry Fee: $100.00

Writing of a single or series of 3-5 audio-based pieces.

RA-08: Sound Design
Entry Fee: $100.00

Sound design of audio-based pieces.

RA-09: Use of Music
Entry Fee: $100.00

Use of original or adapted music in audio-based pieces.

Social Media

Social Media
Social Channel

SM-01: Social Channel
Entry Fee: $100.00

A brand's overall presence on a social network, utilizing that particular network's specific functionalities or strengths.
Social Media
Social Post

SM-02: Social Post - Single
Entry Fee: $100.00

A single branded post on a social network, utilizing that particular network's specific functionalities or strengths.

SM-03: Social Post - Campaign
Entry Fee: $100.00

A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.

SM-04: Real-time Response
Entry Fee: $100.00

The use of real-time information to create brand-centric messaging or to react to current events.
Social Media
Livestream

SM-05: Livestream
Entry Fee: $100.00

An online video that documents a brand.
Social Media
Social Engagement

SM-06: Community Building
Entry Fee: $100.00

Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.

SM-07: Stunts & Activations
Entry Fee: $100.00

A real-world stunt or activation intended to trigger social media response and interaction.
Social Media
Craft

SM-08: Writing
Entry Fee: $100.00

Exemplary writing applied to a social media post or campaign.

SM-09: Use of Visuals
Entry Fee: $100.00

Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.

Student

Student
Student

ST-01: Student - Single
Entry Fee: $20.00

The best single execution of an idea. Work may only be entered once as either a single entry OR as a campaign in appropriate category.

ST-02: Student - Campaign
Entry Fee: $20.00

The best concept across at least 3 executions and/or media. Work may only be entered once as either a campaign OR as a single entry in appropriate category.


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