Categories

Artificial Intelligence
Design
Direct Marketing
Integrated
Interactive, Online & Mobile

Moving Image
Print & Outdoor
Radio & Audio
Social Media
Student

Artificial Intelligence

AI-01: Artificial Intelligence
Regular Deadline Fee: $100.00

AI-generated designs created for advertisements that are relevant, engaging, and visually appealing but also enhance the overall consumer experience.

Design

Design
Branding

DE-01: Logo
Regular Deadline Fee: $100.00

A static or dynamic graphic image that identifies a company or product while also communicating the brand.

DE-02: Branded Item
Regular Deadline Fee: $100.00

A single element of a brand identity system, such as letterhead, a business card or other collateral.

DE-03: Identity System
Regular Deadline Fee: $100.00

3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)

Design
Editorial

DE-04: Books
Regular Deadline Fee: $100.00

Overall design for a commercially available book or series of books.

DE-05: Magazine
Regular Deadline Fee: $100.00

Overall design for a commercially available magazine or newspaper.

DE-06: Digital Publications
Regular Deadline Fee: $100.00

Overall layout design and functionality of e-books, digital magazines and catalogues.

Design
Typography

DE-07: Typeface Design
Regular Deadline Fee: $100.00

A new font or family of fonts.

Design
Promotional

DE-08: Posters
Regular Deadline Fee: $100.00

A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.

DE-09: Booklets & Brochures
Regular Deadline Fee: $100.00

Communications in the form of a booklet, brochure, catalogue, or other bound printed material.

DE-10: Collateral Items
Regular Deadline Fee: $100.00

Physical items created for a brand with the goal of promoting a Images for judging product or service.

Design
Packaging

DE-11: Packaging
Regular Deadline Fee: $100.00

Packaging for a commercially available, limited-distribution or limited-edition product or line of products.

Design
Experiential / Environmental

DE-12: Out of Home
Regular Deadline Fee: $100.00

A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.

Design
Craft

DE-13: Art Direction
Regular Deadline Fee: $100.00

Communication of the overall visual appearance of a work or works.

DE-14: Illustration
Regular Deadline Fee: $100.00

Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-15: Photography
Regular Deadline Fee: $100.00

Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-16: Animation
Regular Deadline Fee: $100.00

Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.

DE-17: Printing & Paper Craft
Regular Deadline Fee: $100.00

Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).

Direct Marketing

Direct Marketing
Physical Items

DM-01: Physical Items
Regular Deadline Fee: $100.00

A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

Direct Marketing
Email & Newsletters

DM-02: Email & Newsletters
Regular Deadline Fee: $100.00

The use of email communications as a tool for direct contact with a brand.

Direct Marketing
Craft

DM-03: Art Direction
Regular Deadline Fee: $100.00

Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.

DM-04: Writing
Regular Deadline Fee: $100.00

Writing in a direct marketing piece or campaign.

DM-05: Printing & Production
Regular Deadline Fee: $100.00

Specialized printing or production techniques applied to a physical direct marketing piece or campaign

DM-06: Data-Driven Personalization
Regular Deadline Fee: $100.00

Use of a specific data set to personalize advertising in a direct marketing piece or campaign.

Integrated

Integrated
Integrated Branding Campaign

IG-01: Integrated Branding Campaign
Regular Deadline Fee: $100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.

Integrated
Brand Transformation

IG-02: Brand Transformation
Regular Deadline Fee: $100.00

An integrated campaign restructuring a brand

Integrated
Co-Promotions

IG-03: Co-Promotions
Regular Deadline Fee: $100.00

Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.

Interactive, Online & Mobile

Interactive, Online & Mobile
Websites

IN-01: Websites
Regular Deadline Fee: $100.00

A website, microsite, or webpage created to promote a brand, product, or service.

IN-02: Websites - Utility
Regular Deadline Fee: $100.00

A branded online tool or website that facilitates a useful function for the user.

IN-03: Websites - E-Commerce
Regular Deadline Fee: $100.00

A branded online tool or website that facilitates the buying, selling, or trading of goods or services.

Interactive, Online & Mobile
Applications

IN-04: Applications
Regular Deadline Fee: $100.00

A mobile application created to promote a brand, product, or service.

Interactive, Online & Mobile
Online Advertising

IN-05: Native Ads
Regular Deadline Fee: $100.00

Online advertisements that match the appearance and function of the platform in which they appear.

Interactive, Online & Mobile
Gaming

IN-06: Branded Games
Regular Deadline Fee: $100.00

Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.

Interactive, Online & Mobile
Digital Experiential & Immersive

IN-07: Interactive Installations
Regular Deadline Fee: $100.00

A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.

IN-08: Augmented, Virtual & Mixed Reality
Regular Deadline Fee: $100.00

Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.

Interactive, Online & Mobile
Craft

IN-09: Art Direction
Regular Deadline Fee: $100.00

Communication of the overall visual appearance of an interactive piece or campaign.

IN-10: Writing
Regular Deadline Fee: $100.00

Writing in an interactive piece or campaign.

Moving Image

Moving Image
Television, VOD & Online Video

MI-01: Television, VOD & Online Video - Single
Regular Deadline Fee: $100.00

A commercial spot airing on television, video-on-demand, or online platforms.

MI-02: Television, VOD & Online Video - Campaign
Regular Deadline Fee: $100.00

A campaign of 3-5 commercial spots airing on television, video-on-demand, or online platforms.

MI-03: Pre-Roll
Regular Deadline Fee: $100.00

An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.

Moving Image
Craft

MI-04: Direction
Regular Deadline Fee: $100.00

Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.

MI-05: Writing
Regular Deadline Fee: $100.00

Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-06: Editing
Regular Deadline Fee: $100.00

Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-07: Cinematography
Regular Deadline Fee: $100.00

Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-08: Animation
Regular Deadline Fee: $100.00

Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-09: Visual Effects
Regular Deadline Fee: $100.00

Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-10: Sound Design
Regular Deadline Fee: $100.00

Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-11: Use of Music
Regular Deadline Fee: $100.00

Use of original music or adaptation of licensed music in commercial spots or branded content videos. Includes television, cinema, digital games, or online.

Print & Outdoor

Print & Outdoor
Publishing

PO-01: Print Media - Single
Regular Deadline Fee: $100.00

A single newspaper or magazine advertisement to promote a product, service, or message. Full page, spread, or small space may be entered here.

PO-02: Print Media - Campaign
Regular Deadline Fee: $100.00

A campaign of 3-5 newspaper or magazine advertisements to promote a product, service, or message. Full page, spread, or small space may be entered here.

Print & Outdoor
Promotional / Collateral

PO-03: Posters - Single
Regular Deadline Fee: $100.00

A single poster advertisement to promote a product, service, or message. Includes guerilla postings.

PO-04: Posters - Campaign
Regular Deadline Fee: $100.00

A campaign of 3-5 poster advertisements to promote a product, service, or message. Includes guerilla postings.

PO-05: Promotional Items
Regular Deadline Fee: $100.00

Physical items created for a brand to promote a product, service, or message.

Print & Outdoor
Out-of-Home

PO-06: P.O.P. & In-store
Regular Deadline Fee: $100.00

A single or campaign of poster(s), shelf banner(s), 3D display(s), or other promotion placed in-store or at point-of-sale.

PO-07: Billboards & Transit
Regular Deadline Fee: $100.00

A single or campaign of static advertisement(s) which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports.

PO-08: Dynamic Billboards & Transit
Regular Deadline Fee: $100.00

Advertising which incorporates digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.

PO-09: Experiential & Installations
Regular Deadline Fee: $100.00

A single piece or campaign of immersive advertising. Includes kiosks, street furniture, live experiences, trade show booths, pop-ups, and furniture, live experiences, trade show booths, pop-ups, and constructed public environments.

Print & Outdoor
Craft

PO-10: Art Direction
Regular Deadline Fee: $100.00

Communication of the brand.

PO-11: Writing
Regular Deadline Fee: $100.00

Writing in a print or out-of-home piece or campaign.

PO-12: Illustration
Regular Deadline Fee: $100.00

Illustration within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-13: Photography
Regular Deadline Fee: $100.00

Photography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-14: Typography
Regular Deadline Fee: $100.00

Use of typography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-15: Printing & Production
Regular Deadline Fee: $100.00

Specialized printing or production techniques applied to a print or out-of-home piece or campaign.

Radio & Audio

Radio & Audio
Broadcast

RA-01: Broadcast - Single
Regular Deadline Fee: $100.00

A commercial spot broadcast over national, regional, or satellite radio stations.

RA-02: Broadcast - Campaign
Regular Deadline Fee: $100.00

A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.

Radio & Audio
Online

RA-03: Streaming Audio
Regular Deadline Fee: $100.00

Commercial spots broadcast over an internet radio station or platform.

RA-04: Branded Podcast
Regular Deadline Fee: $100.00

A single or episodic podcast that integrates a brand into its content.

Radio & Audio
Custom Content

RA-05: Custom Content
Regular Deadline Fee: $100.00

Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

Radio & Audio
Experiential Radio & Audio

RA-06: Experiential Radio & Audio
Regular Deadline Fee: $100.00

Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

Radio & Audio
Craft

RA-07: Writing
Regular Deadline Fee: $100.00

Writing of a single or series of 3-5 audio-based pieces.

RA-08: Sound Design
Regular Deadline Fee: $100.00

Sound design of audio-based pieces.

RA-09: Use of Music
Regular Deadline Fee: $100.00

Use of original or adapted music in audio-based pieces.

Social Media

Social Media
Social Channel

SM-01: Social Channel
Regular Deadline Fee: $100.00

A brand's overall presence on a social network, utilizing that particular network's specific functionalities or strengths.

Social Media
Social Post

SM-02: Social Post - Single
Regular Deadline Fee: $100.00

A single branded post on a social network, utilizing that particular network's specific functionalities or strengths.

SM-03: Social Post - Campaign
Regular Deadline Fee: $100.00

A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.

SM-04: Real-time Response
Regular Deadline Fee: $100.00

The use of real-time information to create brand-centric messaging or to react to current events.

Social Media
Livestream

SM-05: Livestream
Regular Deadline Fee: $100.00

An online video that documents a brand.

Social Media
Social Engagement

SM-06: Community Building
Regular Deadline Fee: $100.00

Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.

SM-07: Stunts & Activations
Regular Deadline Fee: $100.00

A real-world stunt or activation intended to trigger social media response and interaction.

Social Media
Craft

SM-08: Writing
Regular Deadline Fee: $100.00

Exemplary writing applied to a social media post or campaign.

SM-09: Use of Visuals
Regular Deadline Fee: $100.00

Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.

Student

ST-01: Student - Single
Regular Deadline Fee: $20.00

The best single execution of an idea. Work may only be entered once as either a single entry OR as a campaign in appropriate category.

ST-02: Student - Campaign
Regular Deadline Fee: $20.00

The best concept across at least 3 executions and/or media. Work may only be entered once as either a campaign OR as a single entry in appropriate category.