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Direct Marketing

Direct Marketing
Physical Items

DM-01: Physical Items
Regular Deadline Fee: $85.00

A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
Direct Marketing
Email & Newsletters

DM-02: Email & Newsletters
Regular Deadline Fee: $85.00

The use of email communications as a tool for direct contact with a brand.
Direct Marketing
Craft

DM-03: Art Direction
Regular Deadline Fee: $85.00

Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.

DM-04: Writing
Regular Deadline Fee: $85.00

Writing in a direct marketing piece or campaign.

DM-05: Printing & Production
Regular Deadline Fee: $85.00

Specialized printing or production techniques applied to a physical direct marketing piece or campaign

DM-06: Data-Driven Personalization
Regular Deadline Fee: $85.00

Use of a specific data set to personalize advertising in a direct marketing piece or campaign.

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Integrated

Integrated
Integrated Branding Campaign

IG-01: Integrated Branding Campaign
Regular Deadline Fee: $85.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
Integrated
Brand Transformation

IG-02: Brand Transformation
Regular Deadline Fee: $85.00

An integrated campaign restructuring a brand
Integrated
Co-Promotions

IG-03: Co-Promotions
Regular Deadline Fee: $85.00

Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.

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Interactive, Online & Mobile

Interactive, Online & Mobile
Websites

IN-01: Websites
Regular Deadline Fee: $85.00

A website, microsite, or webpage created to promote a brand, product, or service.

IN-02: Websites - Utility
Regular Deadline Fee: $85.00

A branded online tool or website that facilitates a useful function for the user.

IN-03: Websites - E-Commerce
Regular Deadline Fee: $85.00

A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
Interactive, Online & Mobile
Applications

IN-04: Applications
Regular Deadline Fee: $85.00

A mobile application created to promote a brand, product, or service.
Interactive, Online & Mobile
Online Advertising

IN-05: Native Ads
Regular Deadline Fee: $85.00

Online advertisements that match the appearance and function of the platform in which they appear.
Interactive, Online & Mobile
Gaming

IN-06: Branded Games
Regular Deadline Fee: $85.00

Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
Interactive, Online & Mobile
Digital Experiential & Immersive

IN-07: Interactive Installations
Regular Deadline Fee: $85.00

A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.

IN-08: Augmented, Virtual & Mixed Reality
Regular Deadline Fee: $85.00

Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
Interactive, Online & Mobile
Craft

IN-09: Art Direction
Regular Deadline Fee: $85.00

Communication of the overall visual appearance of an interactive piece or campaign.

IN-10: Writing
Regular Deadline Fee: $85.00

Writing in an interactive piece or campaign.

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Moving Image

Moving Image
Television, VOD & Online Video

MI-01: Television, VOD & Online Video - Single
Regular Deadline Fee: $85.00

A commercial spot airing on television, video-on-demand, or online platforms.

MI-02: Television, VOD & Online Video - Campaign
Regular Deadline Fee: $85.00

A campaign of 3-5 commercial spots airing on television, video-on-demand, or online platforms.

MI-03: Pre-Roll
Regular Deadline Fee: $85.00

An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
Moving Image
Craft

MI-04: Direction
Regular Deadline Fee: $85.00

Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.

MI-05: Writing
Regular Deadline Fee: $85.00

Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-06: Editing
Regular Deadline Fee: $85.00

Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-07: Cinematography
Regular Deadline Fee: $85.00

Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-08: Animation
Regular Deadline Fee: $85.00

Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-09: Visual Effects
Regular Deadline Fee: $85.00

Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-10: Sound Design
Regular Deadline Fee: $85.00

Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

MI-11: Use of Music
Regular Deadline Fee: $85.00

Use of original music or adaptation of licensed music commercial spots or branded content videos. Includes television, cinema, digital games, or online.

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Print & Outdoor

Print & Outdoor
Publishing

PO-01: Print Media - Single
Regular Deadline Fee: $85.00

A single newspaper or magazine advertisement to promote a product, service, or message. Full page, spread, or small space may be entered here.

PO-02: Print Media - Campaign
Regular Deadline Fee: $85.00

A campaign of 3-5 newspaper or magazine advertisements to promote a product, service, or message. Full page, spread, or small space may be entered here.
Print & Outdoor
Promotional / Collateral

PO-03: Posters - Single
Regular Deadline Fee: $85.00

A single poster advertisement to promote a product, service, or message. Includes guerilla postings.

PO-04: Posters - Campaign
Regular Deadline Fee: $85.00

A campaign of 3-5 poster advertisements to promote a product, service, or message. Includes guerilla postings.

PO-05: Promotional Items
Regular Deadline Fee: $85.00

Physical items created for a brand to promote a product, Images for judging service, or message.
Print & Outdoor
Out-of-Home

PO-06: P.O.P. & In-store
Regular Deadline Fee: $85.00

A single or campaign of poster(s), shelf banner(s), 3D display(s), or other promotion placed in-store or at point-of-sale.

PO-07: Billboards & Transit
Regular Deadline Fee: $85.00

A single or campaign static advertisement(s) which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports.

PO-08: Dynamic Billboards & Transit
Regular Deadline Fee: $85.00

Advertising which incorporates digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.

PO-09: Experiential & Installations
Regular Deadline Fee: $85.00

A single piece or campaign of immersive advertising. Includes kiosks, street furniture, live experiences, trade show booths, pop-ups, and furniture, live experiences, trade show booths, pop-ups, and constructed public environments.
Print & Outdoor
Craft

PO-10: Art Direction
Regular Deadline Fee: $85.00

Communication of the brand

PO-11: Writing
Regular Deadline Fee: $85.00

Writing in a print or out-of-home piece or campaign.

PO-12: Illustration
Regular Deadline Fee: $85.00

Illustration within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-13: Photography
Regular Deadline Fee: $85.00

Photography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-14: Typography
Regular Deadline Fee: $85.00

Use of typography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.

PO-15: Printing & Production
Regular Deadline Fee: $85.00

Specialized printing or production techniques applied to a print or out-of-home piece or campaign.

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Radio & Audio

Radio & Audio
Broadcast

RA-01: Broadcast - Single
Regular Deadline Fee: $85.00

A commercial spot broadcast over national, regional, or satellite radio stations.

RA-02: Broadcast - Campaign
Regular Deadline Fee: $85.00

A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
Radio & Audio
Online

RA-03: Streaming Audio
Regular Deadline Fee: $85.00

Commercial spots broadcast over an internet radio station or platform.

RA-04: Branded Podcast
Regular Deadline Fee: $85.00

A single or episodic podcast that integrates a brand into its content.
Radio & Audio
Custom Content

RA-05: Custom Content
Regular Deadline Fee: $85.00

Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
Radio & Audio
Experiential Radio & Audio

RA-06: Experiential Radio & Audio
Regular Deadline Fee: $85.00

Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Radio & Audio
Craft

RA-07: Writing
Regular Deadline Fee: $85.00

Writing of a single or series of 3-5 audio-based pieces.

RA-08: Sound Design
Regular Deadline Fee: $85.00

Sound design of audio-based pieces.

RA-09: Use of Music
Regular Deadline Fee: $85.00

Use of original or adapted music in audio-based pieces.

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Social Media

Social Media
Social Channel

SM-01: Social Channel
Regular Deadline Fee: $85.00

A brand
Social Media
Social Post

SM-02: Social Post - Single
Regular Deadline Fee: $85.00

A single branded post on a social network, utilizing that A single branded post on a social network, utilizing that particular network

SM-03: Social Post - Campaign
Regular Deadline Fee: $85.00

A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.

SM-04: Real-time Response
Regular Deadline Fee: $85.00

The use of real-time information to create brand-centric messaging or to react to current events.
Social Media
Livestream

SM-05: Livestream
Regular Deadline Fee: $85.00

An online video that documents a brand
Social Media
Social Engagement

SM-06: Community Building
Regular Deadline Fee: $85.00

Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.

SM-07: Stunts & Activations
Regular Deadline Fee: $85.00

A real-world stunt or activation intended to trigger social media response and interaction.
Social Media
Craft

SM-08: Writing
Regular Deadline Fee: $85.00

Exemplary writing applied to a social media post or campaign.

SM-09: Use of Visuals
Regular Deadline Fee: $85.00

Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.

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Student

Student

ST-01: Student - Single
Regular Deadline Fee: $15.00

The best single execution of an idea. Work may only be entered once as either a single entry OR as a campaign in appropriate category.

ST-02: Student - Campaign
Regular Deadline Fee: $15.00

The best concept across at least 3 executions and/or media. Work may only be entered once as either a campaign OR as a single entry in appropriate category.

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